Elite Paint, founded in 1952, was the first ever paint company to have been established in Bangladesh. Since its inception, the company has grown to become one of the country’s leading paint brands, under the guidance of our Honorable Founder Chairman Late Mr. Serajuddin Ahmed. From the very beginning Elite Paint played a major part in the development of our native country. Soon after his graduation Late Mr. Serajuddin Ahmed established a small paint manufacturing factory by the name of Elite Chemical Industries. The company started its journey with a small manufacturing base, little capital and simple machineries. Right from the start, Elite’s primary aim was prioritizing customer satisfaction by delivering high quality products at competitive prices. Over time, this ethos coupled with perceptive marketing campaigns propelled Elite Paint to the top of the industry. Now, operations have been set up all over the country. Our head office is located in Dhaka but the range of operations spreads far and wide. To deliver the best quality products, Elite Paint utilizes a vast amount of resources in research and development. Our state of art paint laboratory is home to highly qualified chemists and specialists who are consistently working to add new and innovative products to an already stellar line. Through this research and development Elite Paint has created products to suit every need.
We produce a wide range of paints and coating for a variety of different industrial needs. The company is also manufacturing paints to protect ships and offshore structures. Elite Paint’s product portfolio goes from economic to high performance, catering to the demands of every user. The three broad segments of the paint industry in which Elite Paint efficiently operates are the following:
Decorative Paints (For architectural structures & household fixtures)
Industrial Paints (For equipment & other specialized industrial structures)
Marine Paints (For ships & offshore structures)
Consistently delivering the best quality products and adding innovative ideas are what keeps Elite Paint at the top. The company has achieved much over the years and will do much more in the years to come.
Prioritize customer satisfaction.
Provide the highest quality product.
Optimal utilization of available resources at all times.
Optimal use of information & technology.
Continuous development & growth of human capital.
Every action of every person to be sincere and profit oriented.
Create environment that derives intelligence amongst all involved.
To be the most trusted and reliable national paint manufacturer and supplier of quality paint products in the country which facilitates and adds considerable value to its business by providing consistently high quality products of international standards in the local market at a competitive price. In doing so, the company shall endeavor to establish loyal and natural rewarding relationship with customers, employees, associates and shareholders.